Twenty months after its launch, the JRP rivet and rivet nut series has not only established itself in the UK riveting market, but it has exceeded everyone’s expectations-there are bigger plans for the future.

The JRP series includes a series of in-depth riveting products-produced with the highest quality and enhanced with technical support and first-class service. Tony Williams, the sales director of Owlett-Jaton, said: “We are very proud to have such a big impact in the market.” “JRP special line has been fully accepted by the market, especially the additional Benefits and service levels-such as no minimum limit, next day delivery and freight paid. Being able to provide it to the riveting market in the UK is one of the important reasons why the JRP production line performs so well. When you join Covid-19 during this period When the pandemic is a complication, it will make our success even more impressive." 

When the JRP brand was launched, there were approximately 1,000 product lines, including a wide range of rivets, such as standard rivets, sealed rivets, multi-clamp rivets, peel rivets, groove rivets, load distribution, load distribution with washers, and structural rivets. Each type has a variety of materials to choose from, such as aluminum, steel zinc and Clr Tri3, A2 stainless steel, A4 stainless steel and copper. The available sizes range from 2.4 mm to 6.4 mm, depending on the product. Head types include dome, countersunk and flange.

The rivet nuts in the JRP series include flat head knurled round open, flat head knurled round closed, countersunk knurled round open, countersunk knurled closed, shrink head knurled open, shrink head knurled closed, flat head full hexagonal open, shrink The head is open on all six sides, flat head is half six sides, and the head is retracted half six sides. They are aluminum, steel zinc and Clr Tri3, A2 stainless steel and A4 stainless steel-from M3 to M12.

There are also seven tools in the JRP series, three of which are used for rivets and four are used for rivet nuts. In addition, there are more than 57 series of spare parts, including replacement nose bridges, spindles and extra-sized heads.

The JRP product line has recently expanded further, introducing another 250-300 rivets of different types and sizes. "The reason why we added these additional production lines was customer demand-they saw the variety of rivets we could supply and asked for more niche rivet products so that we could meet all their riveting needs," pointed out Tony.

The latest products in this series add new product lines to the structural and professional series, including bulb and hem structural rivets, as well as professional rivets with washers to disperse the load. A variety of black and white dome rivets and color multi-clamp rivets have also been added to the JRP series. 33 colors were selected based on their popularity in the UK, and all colors have RAL or BS color references for riveting projects that require color matching.

In addition to adding new production lines, a substantial investment was also made in more inventory of JRP production lines. "As the delivery time in the current market is getting longer, we decided to increase our inventory so that we can continue to supply existing and new customers," Tony explained. "We identified certain production lines with much higher demand than we thought. Once we determined this, we invested in the inventory levels of these items."

Since the launch of this series, the inventory depth of the JRP product line has been a key factor. "From the beginning, each production line in our warehouse has about one year of inventory," Tony said. "We really want to make an impact in the market. This works well and allows us to grow at a comfortable rate, even during Covid-19, the product supply has been challenging, and the recent container shipping issues on the market."

Another new development in the JRP product line is the launch of the second edition of the JRP product catalog, which contains other product lines but still includes easy navigation-thanks to its products sorted in a reasonable and logical order.

“Due to the amount of information in it, the first catalog proved very popular with customers. We really believe that it is the best riveting catalog on the market,” Tony said. "We have received a lot of positive feedback about the catalog from customers because they can quickly and easily find all the technical information they need. This is because each material combination of rivets/rivet nuts is color-coded using the system. Then all the way to The packaging of the JRP production line provides visual aid to the stacking personnel and the end customer-making everything easier. You can submit a hard copy request or simply download the catalog through the JRP website."

In addition to an in-depth range of rivets/rivet nuts, the JRP series also includes technical support to ensure that the correct type of rivets/rivet nuts are used in the application. "From the beginning, we have ensured that our products meet the highest quality standards and specifications," Tony pointed out. "Rivets and rivet nuts are technical products. If your product does not meet the necessary standards, you will soon be discovered. It is also important to ensure that the correct rivet is used for the correct application. This is how we provide technical support to our customers. The reason for this-so they can ask us about the material selection, size and type of rivet/rivet nut to ensure they can meet the necessary shear and tensile strength requirements."

The JRP brand has earned such a good reputation in the market for its technical support that JRP even worked with customers’ customers to solve the problem of which type of rivet should be used in a specific application.

"In one example, a customer's customer reported that a rivet of a certain size was split into two pieces during installation," Tony said. "Even based on the basic information we have obtained, we can conclude that the root cause is the punch used to punch the rivet, which creates a burr on the back of the hole. Therefore, this steel burr acts on the aluminum rivet. The role of the guillotine. The customer’s customer left and checked the back of the hole (blind side), which proved our suspicion. They just updated their fist and the problem was solved."

Tony added: "We are able to provide this service because our distributor customers know that we only sell products to them, and we do not intend to sell products directly to end users. We have a strict distribution policy, which means Our customers believe that we will not only help them deal with their customers, but also deliver them directly when needed."

Big goals for the future

With the successful launch of the JRP product line, we have set greater goals and targets for the future to continue to develop this series of products and expand market share. "We will continue to invest and innovate the JRP brand in the future," Tony concluded. "Our strategy is to occupy a larger market share by increasing the scope of our production line or further increasing our number. Either way, continuous investment is required, and we are willing to do so. From the beginning, our goal is to riveting The market provides complete packaging, and we are working hard to make the JRP brand the first choice for riveting."

Claire joined the magazine in 2012 and developed her industry knowledge through numerous company visits, exhibitions and conferences she participated in in the UK and abroad.

Claire is proud to keep readers up to date with the latest industry news.

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